Alexa is a Amazon company that has been gathering web information and learning from content and paths to create the Alexa Service.  As an Alexa user navigates to a web site or web page, the Alexa service retrieves data about the page the user is requesting. They gather information from a number of sources, then organize it to be presented by the Alexa Service, helping the user to be better informed about the site he/she is viewing.

They claim to currently gathering in excess of 250 gigabytes of information per day.  Alexa has been gathering this information since early 1996, and has continually increased the amount of information that they gather.  If you have not visited Alexa or added their tool bar to your browser, you might find it a lot of fun to see how your site stacks up against other sites.

Visit Alexa --- http://www.alexa.com/

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