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Rent or
Co-locate Your Server?
If you
first instinct is to co-locate hardware that you own
you are in good company. It may be natural to
feel that owning your servers will give you more
control. However, consider the following:
The collocation
facility will generally not take any reasonability
for any of your equipment. They did not
choose the hardware, stock replacement parts for
your server or pretend to be on an intimate basis
with your hardware selection. It is a reasonable
assumption that they cannot support your hardware.
How long will it take you to bring a server back
online if something goes wrong and you are
responsible? How much is the cost of downtime?

Renting
from a hosting service or managed service provider
may increase your monthly costs over collocation,
and yet in some cases this is not the case.
For example, you can rent a server from SecureWebs
for as little as $99 a month. It costs $150 to
collocate. In the case of large expensive
servers that might rent for $500, then clearly the
collocation approach might save money.
However, in the case of SecureWebs even an
economical server is often as strong as one your a
likely to collocate.
The server
farm
doesn't have responsibility for resolution of the
problem (that belongs to the hardware vendor), only
for responding to the outage and getting the ball
rolling. If the hardware maintenance vendor is slow
to respond, it's not the collocation vendor or
server farm's
problem.
Reliable
Maintenance
Collocation vendors and server farms that rent hardware want
to turn a profit, and that objective can actually
provide you with better service. When the vendor
and not you is on the hook for the cost of
maintenance, it will tend to use its own on-site-or
at least on-call-staff for repairs. That staff can
often respond to a problem more quickly than a
third-party hardware service.
Likewise, a
Web-hosting vendor that rents hardware will find it
economical to invest in spare parts and even
complete spare servers, which means the vendor will
not have to rely on the hardware manufacturers'
service agreements. Again, this can mean a quicker
resolution to outages. The best option-both for you
and your Web-hosting vendor-may be to use the
hardware supplier to back up the Web-hosting
vendor's own staff rather than the other way around.
Because the
vendor owns the servers, it once again has more skin
in the game. When a server fails, it's the vendor's
server. It's not just a matter of how reliable the
hardware may be-now the collocation vendor or server
farm has
its own reputation and service level agreement at
stake. All other things being equal, you'll get more
attention this way.
Upgrades
If you purchase or lease your hardware, you
typically don't have the option of upgrading the
servers at will. You own the servers, and you're
stuck with them for the term of the lease or until
you sell them. The only choice available is to buy
or lease new servers and to find uses for the old
ones. SecureWebs is very aggressive about
upgrading and building new server with the latest
hardware in it.
If you're
renting you may have the ability to
upgrade. If you have a rental agreement look
for what it says about upgrading. (Rental
agreements are not required at SecureWebs - they are
an customer option.) If the hardware is rented from
your service provider, upgrades can be accomplished
efficiently. The vendor can provision, configure,
test, and install replacement servers in a far more
orderly fashion.
Finally,
the biggest payoff from renting hardware and
software from your collocation vendor or server farm is to
mitigate lock-in and to reduce switching costs. The
payoff shows up if, or when, you need to switch to
another vendor. In this case, there are two
advantages to renting. First, when making such a
move, you may decide that you want a different
hardware configuration at your new hosting service,
or under the control of a new server farm. You probably
learned quite a lot about your Web site-and about
your hosting service or server farm-and you may want to do
things a little differently the second or third time
around.
If you own
the hardware, moving your Web site starts
to look like a more complex operation,
consisting of after-midnight outages with teams of
system administrators shutting down servers,
unplugging them, throwing them into the trunks of
their cars, driving to the new location, and
reversing the process. It never runs smoothly. Even
a small site will be down for hours. A large one can
be down for days.
Also
valuable when moving a Web site-and here's the
secret weapon-by renting hardware and software,
there exists the option of operating the site
simultaneously at both its old and new locations.
Rented hardware at the first location can deploy
all-new hardware at the new collocation facility. A
new configuration can be installed, tested, and
running for days or even weeks before you have to
shut down the old one.
If you need
to move your site, probably it's not due to hardware
problems. Typically, it will be because something
else has gone wrong with the relationship with your
current vendor. Some rental agreements, however, are
only cancelable if there's a problem with the
hardware, so you must make sure (before you sign,
right?) that if you cancel your Web-hosting
agreement because of a failure of the vendor in some
other service, you also have the right to cancel
your rental agreement at the same time.
Use renting
as part of your exit strategy by mitigating lock-in
and reducing your switching costs. Renting gives you
the option of operating your Web site simultaneously
at old and new locations without the need to
purchase duplicate hardware.
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